Dodge Chrome, Inc.
CHALLENGES & SOLUTIONS
Dodge-Chrome is a business that needed to combine three physical locations with a unified brand. They already had a color scheme and a basic logo/brand. Imageworks worked with the existing branding and polished/refined it to be cohesive. From there, Imageworks rolled out a new website to span all three locations with dedicated landing pages for each. Finally, working with Dodge-Chrome, the new interior design for their McLean retail space was reconfigured via Matthew who spearheaded the project. Thus ensuring their business would be instantly recognizable and connected throughout all their lines of work.
- Branding Consultation
- Logo Design
- Custom Website
- Landing Page Design
- Social Graphics
- Google Display Ads
- Custom Wall-Wrap
Logo & Brand
BRINGING IMAGES TO LIFE
Dodge-Chrome wanted their brand to evoke the artistic side of the printing industry. Large “spot print” design splatters were implemented with a bold color scheme of charcoal grey and orange. The pattern-like splotches are offset by the logo, which can be stacked or displayed horizontally in a sleek san-serif font.
THREE LOCATIONS IN THE DC AREA.
The bold coloring and powerful imagery play out all over the Dodge-Chrome website. Highlights of the site include the three distinctive landing pages for the different locations and the high-resolution gallery of work produced.
SPEARHEADED BY MTD
To go along with the new brand roll-out, Dodge-Chrome approached Imageworks Creative to design a unique wall-wrap for their retail space which would have room for displaying sample work as well as give insight into their company. Matthew worked closely with the client to develop these designs which include two full walls, a divider screen and a wrap for the main counter. Click on the images to see how the final design looked on the walls.
Dodge-Chrome’s branding was carried through in their branding suite, which included business cards featured here, letterheads and envelopes.