Choisys Technology

CHALLENGES & SOLUTIONS

Choisys Technology was looking for a way to bring new business to their site and to differentiate themselves from other contractors in the IT sector.  The final website is bold, fresh, and colorful while also maintaining a professional feeling.

WORK DONE

  • Branding Consultation
  • Logo Touch-up
  • Website Sitemap, Wireframe
  • Custom Website Design

Logo & Brand

DELIVERING HIGHER VALUE

Matthew, working with the previous branding for Choisys, used the old logomark and combined with a clean typeface and bold color to produce the new logo.  The arrows pointing up mixed with the gold coloring add a visual story for “elevating” results as well as signifying a “gold standard.”

Choisyslogoblock

Site Map

THE FIRST STAGE

Each page on the Choisys website was diagramed in this sitemap.  The flow of the site breaks down into sections contained all pertinent information.  By adding case studies and the solutions under “work done,” the reader is able to scan through the site and click to the page best suited for their company’s needs.

Wireframes

VISUALIZING THE SITE

In Addition to the sitemap, each page of the Choisys site was diagramed in a wireframe to ensure that the client approved the flow of the site. Many things were taken into consideration at this stage, including “call to action” locations, the beginning of what visuals and images will be shown and how the visitor to the site will be traveling through the site.

Custom Website

THE FINAL PRODUCT

The colorful aspects of the Choisys logo are carried throughout the site with black and white visuals and video added for additional kick.