FedFinancial Federal Credit Union

CHALLENGES & SOLUTIONS

FedFinancial Federal Credit Union is a leading credit union for federal employees based in Silver Spring, MD.  They wanted to up their professional image and branding as they transitioned into an all online banking solution.  They wanted to still be appealing to federal workers while maintaining their professional banking presence.   Working together with Imageworks, FedFinancial updated its branding and launched a new website with a modern and friendly aesthetic.

WORK DONE

  • Online Ads (Google Display and Talknats.com)
  • Additional Printed Collateral (bank signs, thank you cards, business cards)
  • Direct Mailing Pieces
  • Logo Design

Logo & Brand

BANKING YOU CAN TRUST.

The FedFinancial branding only needed a surface touch-up.  Their logo was updated with an orange triangle arrow “pointing forward.”  The strong orange and dark blue signify trust.

Direct Mailing Postcards

CONVENTIONALLY UNCONVENTIONAL

With the recent data showing that millenials and first time homebuyers respond more to direct mailing pieces, FedFinancial worked with ImageWorks Creative to create a 10 postcard series which mailed out from December 2016-July 2017.  

Online Advertisement Campaigns

SPEARHEADED BY MTD

Since FedFinancial moved into the “bankless banking” business, advertising their services online became paramount. Matthew worked with FedFinancial to develop many Google display network campaigns, including remarketing and targeted ads. These ads appeared on sites all over the internet, including talknats.com, a partner blog to ImageWorks Creative.

Additional Collateral