Tate & Tryon

CHALLENGES & SOLUTIONS

The financial industry has long been dominated by the overtly corporate, the sterile – dark and institutional conventions of stuffy design.  Tate & Tryon approached us to refresh their branding to make them more appealing to their non-profit markets.  The idea was hatched to rebrand with a colorful, minimal flat illustration style that could be both professional but also inviting. 

WORK DONE

  • Branding Consultation
  • Logo Touch-up
  • Website Sitemap, Wireframe
  • Custom Website Design
  • Custom Branding Suite
  • Tradeshow Booth
  • Print Advertisements

Logo & Brand

DRIVING INSIGHTS THAT COUNT

Tate & Tryon already had an established logo and brand.  They wanted to keep their old logo but showcase a newer graphic style with their new branding – to appeal to a younger audience and be a different voice in their markets.  The new Tate and Tryon incorporates their original dark green coloring and thick serif font with fun flat illustrations in bright blue to green hues.

AboutUsimage

Custom Website

SERVING NONPROFITS.

The Tate & Tryon website is colorful and full of energy.  The spinning wheel animation on the homepage represents the different markets, sectors, and locations in which Tate & Tryon operate.  The simplistic and clean design will ensure that this company stays fresh for a long time to come.

Custom Branding Suite

SPEARHEADED BY MTD

In addition to creating a new and exciting web experience for their customers, Matthew worked closely with printers and the client to create a wide array of print collateral including: service one-pagers, custom embossed notebooks, business cards, print ads, and a custom clip-folio.

Tradeshow Booth

DIRECT TRADESHOW MARKETING

Tate & Tryon’s booth display includes two pop-up banners with additional information regarding their services and a large 8×10 wrapped backdrop which highlights the “wheel of influence” that Tate & Tryon operates inside of.  Each panel contains a slight graph-like element which serves to tie all three pieces together.